Marketing Basics
89 videos • 211 views • by Keep Up Educational
1
Chapter 11: Pricing Strategies | Principles of Marketing Philip Kotler
Keep Up Educational
Download
2
7 Price Adjustment Strategies in Marketing! Examples - CH11 Principles of Marketing
Keep Up Educational
Download
3
5 Product Mix Pricing Strategies - Pricing Strategies in Marketing - Marketing CH10
Keep Up Educational
Download
4
How to Choose the Right Price for a Product - New Product Pricing Strategy
Keep Up Educational
Download
5
Chapter 10: Pricing and Based Pricing Strategies | Principles of Marketing Philip Kotler
Keep Up Educational
Download
6
Pricing Strategies - Cost Based Pricing (Cost Plus Pricing)
Keep Up Educational
Download
7
Major Pricing Strategies : Value Based Pricing (Good Value Pricing)
Keep Up Educational
Download
8
Chapter 9: New Product Development and Product Life-Cycle Strategies, Principles of Marketing Kotler
Keep Up Educational
Download
9
Product Life Cycle - The 4 Stages of Product Life Cycle
Keep Up Educational
Download
10
The 8 Stages of New Product development - What is Product Development? Marketing
Keep Up Educational
Download
11
How to Build a Strong Brand - The Full Process
Keep Up Educational
Download
12
The 3 Levels of Product Marketing Explained
Keep Up Educational
Download
13
Chapter 7: Customer Driven Marketing Strategy by Principles of Marketing Philip Kotler
Keep Up Educational
Download
14
Product and Market Differentiation and Positioning | Unique Value Proposition (USP)
Keep Up Educational
Download
15
Avoid Mistakes in Targeting your Market
Keep Up Educational
Download
16
Type Market Segmentation: 5 Criteria for Effective Segmentation
Keep Up Educational
Download
17
Corporate Identity Mix - Wally Olins Framework
Keep Up Educational
Download
18
The Corporate Identity Image Model - Birkigt Stadler Model
Keep Up Educational
Download
19
Vision Culture Image (VCI) Model by Hatch and Schultz
Keep Up Educational
Download
20
The 8 Steps of Business Buyer Decision Process
Keep Up Educational
Download
21
Factors Influencing Business Buyers Behavior
Keep Up Educational
Download
22
Behavior of Business Buyer
Keep Up Educational
Download
23
The 5 Stages of the Consumer Decision-Making Process
Keep Up Educational
Download
24
The 4 Types of Consumer Buying Behavior - Henry Assael Model Explained
Keep Up Educational
Download
25
The Factors Influencing Consumer Behavior
Keep Up Educational
Download
26
Secrets of Marketing Research Data Collection
Keep Up Educational
Download
27
Market Research Process - 5 Steps Marketing Research Process
Keep Up Educational
Download
28
Market Research - Internal Databases and Marketing Intelligence
Keep Up Educational
Download
29
Big Data Lifecycle - Pinterest Example
Keep Up Educational
Download
30
The Marketing Macro Environment - The Marketing External Environment (PESTLE and DESTEP Analysis)
Keep Up Educational
Download
31
The Marketing Micro Environment - The Marketing Internal Environment
Keep Up Educational
Download
32
Marketing Mix: 4Ps of Marketing (Ford Example)
Keep Up Educational
Download
33
Mission Statement Orientation: Product vs Marketing Orientation (NASA Example)
Keep Up Educational
Download
34
SWOT Analysis Explained: Apple SWOT Analysis
Keep Up Educational
Download
35
Ansoff Matrix Explained - Product Market Expansion Grid (Growth Strategies)
Keep Up Educational
Download
36
BCG Matrix Explained - Portfolio Analysis (Growth-Share Matrix)
Keep Up Educational
Download
37
Chapter 2: The Company and Marketing Strategy - Principles of Marketing Philip Kotler
Keep Up Educational
Download
38
Marketing Management Orientation: 5 Essential Concepts
Keep Up Educational
Download
39
Customer Needs, Wants and Demands in Marketing Explained
Keep Up Educational
Download
40
The Marketing Process Step 2 Explained - 5 Steps Marketing Explained
Keep Up Educational
Download
41
Chapter 1: What is Marketing and the Marketing Process | Principles of Marketing Philip Kotler
Keep Up Educational
Download
42
Differentiation and Positioning | Principles of Marketing
Keep Up Educational
Download
43
Principles of Marketing CH6 - Market Targeting
Keep Up Educational
Download
44
The Secret to Effective Market Segmentation
Keep Up Educational
Download
45
Customer Driven Marketing Strategy - Principles of Marketing Chapter 7
Keep Up Educational
Download
46
The Marketing Macroenvironment Explained
Keep Up Educational
Download
47
The Marketing Microenvironment Explained
Keep Up Educational
Download
48
The Business Portfolio Explained - BCG Matrix (Growth-Share Matrix)
Keep Up Educational
Download
49
Marketing Process Step 5 Explained - 5 Steps Marketing Process Explained
Keep Up Educational
Download
50
The Marketing Process Steps 3 and 4 Explained - 5 Steps Marketing Explained
Keep Up Educational
Download
51
The Marketing Process Step 2 Explained - 5 steps Marketing Process Explained
Keep Up Educational
Download
52
The Marketing Process Step 1 Explained - 5 Steps Marketing Process Explained
Keep Up Educational
Download
53
What is the Marketing Process? 5 Step Marketing Explained
Keep Up Educational
Download
54
[Private video]
Download
55
[Private video]
Download
56
[Private video]
Download
57
[Private video]
Download
58
[Private video]
Download
59
[Private video]
Download
60
[Private video]
Download
61
[Private video]
Download
62
[Private video]
Download
63
[Private video]
Download
64
[Private video]
Download
65
[Private video]
Download
66
[Private video]
Download
67
[Private video]
Download
68
[Private video]
Download
69
[Private video]
Download
70
[Private video]
Download
71
[Private video]
Download
72
[Private video]
Download
73
[Private video]
Download
74
[Private video]
Download
75
[Private video]
Download
76
[Private video]
Download
77
[Private video]
Download
78
[Private video]
Download
79
[Private video]
Download
80
[Private video]
Download
81
[Private video]
Download
82
[Private video]
Download
83
[Private video]
Download
84
[Private video]
Download
85
[Private video]
Download
86
[Private video]
Download
87
[Private video]
Download
88
[Private video]
Download
89
[Private video]
Download