38:48

Chapter 11: Pricing Strategies | Principles of Marketing Philip Kotler

19:56

7 Price Adjustment Strategies in Marketing! Examples - CH11 Principles of Marketing

15:26

5 Product Mix Pricing Strategies - Pricing Strategies in Marketing - Marketing CH10

10:54

How to Choose the Right Price for a Product - New Product Pricing Strategy

16:25

Chapter 10: Pricing and Based Pricing Strategies | Principles of Marketing Philip Kotler

09:31

Pricing Strategies - Cost Based Pricing (Cost Plus Pricing)

10:32

Major Pricing Strategies : Value Based Pricing (Good Value Pricing)

18:55

Chapter 9: New Product Development and Product Life-Cycle Strategies, Principles of Marketing Kotler

09:11

Product Life Cycle - The 4 Stages of Product Life Cycle

12:21

The 8 Stages of New Product development - What is Product Development? Marketing

17:41

Chapter 13: (CSR) Corporate Social Responsibility & Community Relations

08:53

Philanthropy, Volunteering and Partnerships - Community and Public Relations

07:05

Communicating Corporate Social Responsibility - CSR Communication Strategies

09:09

Differences Corporate Citizenship and Corporate Social Responsibility CSR

18:05

Chapter 11: Crisis Communication and Management | Public Relations Joep Cornelissen

11:22

Crisis Type Matrix : Crisis Scenarios & Communication Strategies Timothy Coombs

08:16

Crisis Management and Contingency Planning - Mitroff and Pearson

12:40

How to Build a Strong Brand - The Full Process

08:02

The 3 Levels of Product Marketing Explained

25:41

Chapter 10: Issues and crisis Management | Public Relations Joep Cornelissen

17:01

Crisis Management : Process & Crisis Response Strategy (Crisis Communication)

12:33

Communication Crisis Life Cycle: Issues to Crisis Development - Shell Example

29:19

Chapter 7: Customer Driven Marketing Strategy by Principles of Marketing Philip Kotler

13:08

Product and Market Differentiation and Positioning | Unique Value Proposition (USP)

08:11

Avoid Mistakes in Targeting your Market

13:30

Type Market Segmentation: 5 Criteria for Effective Segmentation

10:15

Chapter 8: Media Relations and Message Framing | Public Relations by Joep Cornelissen

10:33

Corporate vs News Messages Framing : How to use Messages Framing

09:54

Business Research Methods Measurement and Scaling - Chapter 7 Corporate Communication

12:31

Strategic Planning and Campaign Management Corporate Communication - Chapter 6 Joep Cornelissen

04:51

How to Create the Perfect Tagline or Slogan

09:37

Communication Strategy and Strategic Messaging - Chapter 5 Public Relations Joep Cornelissen

19:59

Corporate Identity Branding and Reputation - Chapter 4 Public Relations by Joep Cornelissen

06:30

Corporate Identity Mix - Wally Olins Framework

09:19

The Corporate Identity Image Model - Birkigt Stadler Model

07:24

Vision Culture Image (VCI) Model by Hatch and Schultz

27:23

Business Markets and Business Buyer Behavior - Principles of Marketing - Chapter 6

10:46

The 8 Steps of Business Buyer Decision Process

08:02

Factors Influencing Business Buyers Behavior

08:12

Behavior of Business Buyer

31:38

Consumer Markets and Consumer Buyer Behavior - Principles of Marketing Chapter 5

10:17

The 5 Stages of the Consumer Decision-Making Process

13:05

The 4 Types of Consumer Buying Behavior - Henry Assael Model Explained

14:46

The Factors Influencing Consumer Behavior

05:45

Secrets of Marketing Research Data Collection

12:33

Market Research Process - 5 Steps Marketing Research Process

07:42

Market Research - Internal Databases and Marketing Intelligence

09:11

Big Data Lifecycle - Pinterest Example

08:25

Power-Interest Grid - Mendelow's Matrix Model (Stakeholder Management)

10:04

Stakeholder Salience Model Explained - The 7 Stakeholder Types (PMP)

17:17

Power Interest Matrix and Salience Model - Mendelow Matrix

49:24

Analyzing Marketing Environment - Principles of Marketing Chapter 3 Philip Kotler

36:03

The Marketing Macro Environment - The Marketing External Environment (PESTLE and DESTEP Analysis)

13:15

The Marketing Micro Environment - The Marketing Internal Environment

20:56

Chapter 2: History of Corporate Communication by Joep Cornelissen (Public Relations)

10:09

Stake, Shareholders vs Stakeholders vs Stockholder - Key Differences

09:29

William Mindak Model - Marketing and Public Relations Integration

11:09

Neo Classical Economics vs Socio Economy - Stakeholder Management Models

08:55

Marketing vs Public Relations? (MPR VS CPR)

08:36

Marketing Mix: 4Ps of Marketing (Ford Example)