The Faction Collective was formed in 2006 by a group of passionate friends with the aim of creating the best-designed and built freeride skis around.
We started making products with the belief that they are more than the sum of their parts - that with the application of innovative design and manufacturing principles, we could make better tools for skiers who demand the best in performance, versatility & quality.
16 years on, our brand is a close-knit team that believes the closer we are to our products, the outdoors, and each other, the better our output. With bases in Verbier, Denver, London, Annecy, and Tokyo, we've now applied the same exacting philosophy to create a world-leading range of skis and mountain equipment for almost all forms of alpine skiing.
Every detail of everything we make is pored over, questioned, and refined. Everything is there for one reason - to make a better product. To make a ski more versatile whilst enhancing its performance.
Freeskiing, amplified.