The saga of India's largest fireworks manufacturer began in 1942. The company traces its origin to a modest 'safety-matches-making-unit' in Sivakasi.

During its nascent years, the impetus to storm into the big league of pyrotechnic giants was sensed early by our Founder Shri.Yennarkay.Rajaratnam, later our first Directors Shri.K.A.A.Sankaralingam, Shri.K.A.A.Arunachalam, Shri.A.Chelladurai and Shri.Yennarkay.R.Ravindran toiled to make Standard Fireworks a dream come true.

Undaunted by the early days of struggle, rigid legislations and fierce competition, the Standard fireworks brands fought valiantly to gain the market foothold, and years later signified the emergence of an Indian pyrotechnics giant. The company's zeal to manufacture high quality products and create brand leaders, soon paid rich dividends when the brands gained market prominence.

The Management has now embarked on a scheme of modernization of production line to achieve Global Standards.