Welcome to the original faceless YouTube channel. Lonely Gimmick is the alter ego of Max Pow, an anonymous multi-instrumentalist musical artist, although both these names are pseudonyms to hide the artist's real identity. Lonely Gimmick blends diverse genres from Hip-Hop to Techno, Lofi to Indie into a unique sound scape. Their work is self-recorded and produced, with the vast majority of the instruments featured on each track played by the artist. LG has been building up a following online since 2020 releasing singles such as "Blue Ticked Influencer" and "Grumpy Days". All the while winning praise from online music press outlets such as American Pancake, Obscure Sound and featuring on BBC introducing.
"Ear-catching music" - Obscure Sound
"The living embodiment of futuristic and avant-garde compositions" - Iggy Magazine
"Pure dance feverish escapism" - American Pancake
"refreshingly original approach to music making" - Alfitude
"definitely Unique" - giveitaspin