On da Money is the brain child of Creator, Producer and Host Aidan Doyle. Over Mr. Doyle's 30 year financial career, Mr. Doyle perceived the need for a financial news/commentary show which did not merely espouse financial fact and data but which couched the content of the show in bite sized modules whose overall purpose is to "develop" the viewer who takes the advice on board. In other words, what the show is aiming for is to galvanize, inform, and subsequently empower its viewership into making more intelligent, informed choices, thus leading to an overall improvement in their financial situation. It is not enough to simply present facts and hope the recipient will absorb same. Mr.Doyle's matter of fact, no-nonsense presentation of the issues engages the viewer, entertains at the same time. In media parlance, the show comes under the heading of "Edutainment" being a combination of education and entertainment. For more info go to www.ondamoneyshow.com