With the shift towards digital media and digital marketing, videography has made quite an impact on the way companies market themselves.They have become a powerful marketing tool for many businesses and brands. In order to stand out from the crowd as a brand, you must have fresh, relatable, and intriguing content to draw a large audience and potential customers. Videography is a competitive approach to reaching your target audience. Companies that push video ads, Facebook and Instagram stories and posts as well as interactive websites tend to spark the interest of the public eye rather than businesses who don’t.