Hi, my name is Rusty Shaffer. I'm an entrepreneur, CEO and attorney with over thirty years of experience in all aspects of business including international manufacturing in China and other Asian countries. I'm the inventor of the internationally successful "Fretlight Guitar" which incorporates a lighted learning system into the fretboard of a real guitar. I hold eight patents relevant to various facets of the Fretlight technology. Being an avid musician, I've played on stage over the years with various music greats, including the Grammy award winning band America. I'm also a new author and my first book "TRIAL RUN", was published on July 1, 2020. I'm currently a business consultant and an adjunct professor in the entrepreneurship department at the University of Nevada, Reno.

My goal is to create informative videos on the subjects of authoring, entrepreneurship and being a great Dad. Thanks for watching!