Jiiva is an Indian actor and film producer who works mainly in Tamil cinema. He is the youngest son of film producer R. B. Choudary. He began his career as a child actor in 1991 in films produced by his father. He made his debut as a lead actor in his father's 50th production, Aasai Aasaiyai (2003). After Sivaji Ganesan, Jiiva is the only Tamil actor to have been awarded at the Cyprus International Film Festival, particularly for his performance in Raam (2005).

After this, he acted in other movies that have been successful, such as E (2006), Katradhu Tamizh (2007), Siva Manasula Sakthi (2009), Ko (2011), Nanban (2012), Mugamoodi (2012), Neethaane En Ponvasantham (2012), Endrendrum Punnagai (2013), Kalakalappu 2 (2018) and Kalathil Santhippom (2021). He made his Hindi cinema debut with the film 83 (2021), in which he portrayed cricketer Krishnamachari Srikkanth.