CALI Strong is a DTC woman-owned sports brand based in SD, CA with innovative products, retailtainment with a giveback to kids organizations that stand for positive values and to active military/veterans & first responders.

CS creates innovative products with quality fabrics and materials including an all-category collection with the Grateful Dead. CS has proprietary glow-in-the-dark technology for apparel featuring the world's brightest ink that turns blue. CS was the first-to-market an interchangeable patch hat collection with 50 different hats and 100 patches.

CS enjoys collaboration partnerships with NBA HOFer Bill Walton, NFL HOFer Andre Reed, NFL HOFer Marcus Allen, NFL star Reggie Bush, Disney actor Ryan Ochoa, Moviestar Jaime Foxx, PGA player Charley Hoffman, bball star Mikey Williams, Ribeiro Jujitsu, Epic Fighting, Celebrity Sweat and more.  CS has youth giveback programs with NFL stars Jeff Garcia, Marcus Williams, Cory Littleton and NBA star Norman Powell.