The series of Now! albums began in 1998. The most recent album in the series, Now That's What I Call Music! 86, was released on May 5, 2023. The Now! compilations’ have sold extremely well in the U.S. Each of the first 29 volumes has received at least a platinum certification, and 18 albums from the series have reached number one on the Billboard 200 albums chart, more than any individual recording artist except the Beatles. However, recent releases have not sold as well, with Now! 34 selling only 88,000 copies in its first week, compared to the 621,000 copies Now! 7 sold in its debut week in July 2001. Of the years, various "special edition" Now! albums have been released, such as Now Latino, Now That's What I Call Country, and Now That's What I Call Motown. Later editions have included bonus "What's Next" tracks by not-yet-fully-established artists at the expense of additional hit songs. More recently, the Now brand has been introduced to streaming services such as Spotify.