The official USA channel of AlphaTheta/Pioneer DJ!

Since 1994 we have produced industry-leading, quality DJ equipment designed to bear the tough environment in clubs.

For more than 25 years, the Pioneer DJ brand has been a market leader in the design and production of innovative DJ equipment and software. We work closely with DJs and clubs to deliver next generation products that inspire and shape the global dance music community and has recently launched a new range of musical instruments for production and live performances.

AlphaTheta Music Americas, Inc. is the subsidiary of AlphaTheta Corporation responsible for sales and marketing in North, Central, and South America. Its portfolio includes brands such as Pioneer DJ, TORAIZ, Pioneer Professional Audio and Pioneer DJ Radio, as well as social platforms KUVO and DJsounds.  AlphaTheta Corporation is a privately held company headquartered in Yokohama, Japan, and is led by President and CEO Yoshinori Kataoka.