Digital marketing is the practice of promoting and selling products or services using digital technologies. It involves using various digital channels such as search engines, social media, email, websites, and mobile apps to reach and engage with potential customers.

The goal of digital marketing is to increase brand awareness, generate leads, and drive sales. It allows businesses to target specific audiences, measure the effectiveness of their marketing efforts, and make data-driven decisions to improve their strategies.

Digital marketing has become increasingly important in recent years as more consumers turn to the internet to research and purchase products and services. By leveraging the power of digital marketing, businesses can expand their reach and connect with customers in new and meaningful ways.

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