Zide Guqin Studio is an outstanding traditional instrumental ensemble in China. It was founded on October 8, 2014, by a group of young musicians who gathered together because of their shared love for traditional Chinese culture. The guqin is one of the oldest musical instruments in China. It is lofty and tranquil and was favored by the literati throughout Chinese history. Because of its loftiness, the instrument has oftentimes been only appreciated by a small number of people. Today, the guqin has crossed the ocean with music videos produced by Zide, introducing a style of “music in old paintings.” These videos have been enthusiastically welcomed by millions of viewers of different cultural backgrounds from all over the world. In the videos, musicians play Chinese instruments, wearing costumes and makeup in ancient styles. Zide Qinshe, with the aim of transmitting traditional Chinese culture, wishes to bring classical Chinese arts into everyday life and introduce it to the whole world.