I'm an Assistant Professor and Course Director of MA Media Management at Coventry University. My PhD research is at the University of Hull in the School of Psychology and Social Work where I received a scholarship to research media representation of suicide through discourse analysis. I am also a New Media Artist for 30+ years and my work has been published, broadcasted and exhibited internationally. I have been employed in a variety of leadership roles within academia and creative industries specialising in providing horizon scanning analysis, audience strategy, UX/UI design, digital content, staffing and technology to brand, produce and capture events.