If there is something we must understand, it is that the number of followers in our social networks is not everything.
Remember that the goal of all this is to reach the right people with which you must build a community, so that these are become your future customers.
We often hear the phrase from our clients “I want more
followers ”but you have to bear in mind that it is useless to have a large number of followers if the interaction with your brand is null.
Theadvantage of social networks is that it allows us to create a relationship bidirectional between company and user, where the latter can become a customer.