U&! was established in the early spring of 2010.
The company has been investing heavily in refining the business model, until the right concept was created. Working in many different genres from hip-hop, rock, dance to straight up pop music.
U&! has released songs with artists such as: Tim Berg (Avicii), USO, Bjørnskov, Bladtkramer, Muri & Mario, Million Dollar Weekends, Brandon Beal, Clemens, Boombox Cartel, Kongsted, Tiësto and many more.
The focus is on high end material. It's key to produce quality over quantity and make music that lasts a lifetime.
U&! is not affraid to call itself: A future record label. This fact has been proven several times since it was founded. In the years to come, the main focus will be to conquer larger marketshares, in the Danish music industry.