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Guest Focus - Tour Business Coaching @UCjmTLrFX73_g9m1VIuJx76A@youtube.com

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Guest Focus - Tour Business Coaching
Posted 1 day ago

Your booking software contains everything needed to prevent most credit card disputes, yet most tour operators only discover these features after losing thousands to chargebacks.

These aren't complex technical solutions or expensive add-ons. They're straightforward tools already built into your booking platform - tools that successful operators use to protect their revenue every day.

The difference between operators who constantly fight disputes and those who rarely deal with them often comes down to these five simple steps.

1. Set up clear cancellation policies in your booking software
2. Configure automated email confirmations and reminders
3. Use digital check-in tools to document service delivery
4. Enable chip readers for in-person payments
5. Monitor for early warning signs

Each one creates a layer of protection, documenting your service delivery and preventing the common misunderstandings that lead to disputes.

The best part? You can implement these changes today, using systems you already have.

Which of these steps are you already using to protect your tour revenue?

#TourOperator #BusinessTips #TravelBusiness #TourismIndustry

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Guest Focus - Tour Business Coaching
Posted 5 days ago

If you’re waiting for a guest to communicate with you after a bounced email or a question about charges, or any sign of confusion, you’re missing a valuable window to prevent a possible dispute.

Most disputes aren't fraud. They're simple misunderstandings:

- Someone doesn't recognize your business name on their statement.
- A spouse booked the tour but the other partner sees the charge.
- A booking was made months ago and forgotten.

A quick conversation solves these issues in minutes. Left unaddressed, they turn into disputes that drain hours of your time and thousands from your revenue.

Your biggest advantage?

You already know the warning signs: failed payments, bounced emails, unusual booking patterns, questions about charges.

Each one is an opportunity to prevent a dispute before it starts.

When was the last time a quick conversation with a guest saved you from a potential dispute?

#TourBusiness #CustomerService #TravelIndustry #TourOperator #BusinessGrowth #RevenueProtection

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Guest Focus - Tour Business Coaching
Posted 1 week ago

Credit card disputes hit every tour operation eventually, and they're not always what you expect. A five-star review today doesn't prevent a dispute tomorrow - even from guests who loved their experience.

Let’s break down the three most common types of disputes in the tour industry, and they might surprise you.

🌪️ That rainy day during your hiking tour? Equipment swap on your kayak trip?

These fall under "Product Unacceptable" disputes, where guests claim the experience wasn't exactly as advertised. But here's what's interesting: these disputes often come months after the tour, when memories have faded and credit card statements look unfamiliar.

🚫 "Services Canceled" disputes aren't just about actual cancellations.

We see these when guests miss your cancellation window but demand refunds, when they no-show and later claim they canceled, or when group sizes change without proper communication.

❓ And then there's the sneaky one: "Unrecognized Charges."

These happen when your business name on bank statements doesn't match your brand name, when spouses book tours using each other's cards, or when multiple family members book different activities but only one charge shows up.

Knowing what you're up against is the first step in protecting your revenue.

The good news? Your booking software is already equipped to help you handle all of these situations.

#touroperator #tourbusiness #businesstips #tourguide #tourcompany #tourmanagement #businessadvice #businessgrowth #toursandactivities #tourism #hospitalityindustry #experienceeconomy

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Guest Focus - Tour Business Coaching
Posted 1 week ago

Most tour operators don't realize that your booking software has a dedicated team fighting disputes alongside you.

They're more than just a scheduling platform—they have payment specialists whose day job is protecting tour operator revenue from disputes.

When a dispute hits your account, companies like FareHarbor, Peek Pro, and Checkfront automatically start gathering evidence and building your case.

The best part? Their success is tied directly to yours.

#tourbusiness #touroperator #businesstips #tourguide #tourlife #tours #bookingsoftware #businessgrowth #businessadvice #toursandactivities

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Guest Focus - Tour Business Coaching
Posted 3 weeks ago

The highest-converting tour operators understand this:

Your sales page needs to guide potential guests through their natural decision-making process.

Small changes in how you present information can make a massive difference in booking rates.

✅ Create an at-a-glance section on your sales page with key information
✅ Add a photo gallery “above the fold”
✅ Create natural urgency over artificial scarcity
✅ Optimize for mobile

These are just a few of the tips we’re sharing on this week’s video on how to sell multi-day tours. Be sure to tune in!

https://youtu.be/8YLqrc221qo

#TourismIndustry #TourMarketing #TravelBusiness

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Guest Focus - Tour Business Coaching
Posted 4 weeks ago

At the end of the day, if you're doing direct marketing, it's going to take energy to get folks' attention. That energy either comes in the form of time or money, which can often be an accelerator.

Getting noticed takes effort.

Whether you're crafting compelling social media posts, designing eye-catching ads, or networking at travel industry events - it all requires energy.

You can invest time: hours spent building relationships, creating content, and engaging with potential guests. It's cost-effective but demands patience and consistency.

Or you can invest money: paid ads, professional content creators, marketing automation tools. It's faster but requires careful budget allocation and monitoring.

The key? Finding the right balance for your business.

Maybe it's doing your own social media but investing in professional photos. Or writing your own blog posts but using paid ads to amplify them.

There's no one-size-fits-all solution.

But understanding this time-money trade-off is crucial for every tour operator looking to grow their business.

What's your current marketing energy split? Are you more time-rich or budget-focused?

Where do you stand right now when it comes to your marketing? Share in the comments!


#touroperator #tourmarketing #tourbusiness #marketingbudget

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Guest Focus - Tour Business Coaching
Posted 1 month ago

In the tour industry, we're often bursting with creative marketing concepts.

>> A virtual reality preview of your ghost tour.
>> An influencer collaboration for your food experiences.
>> A sustainability campaign for your eco-adventures.

But even the most brilliant idea falls flat without proper execution and measurement.

Effective execution means turning that concept into an actual, user-friendly experience.

It's about carefully selecting the right influencer who truly resonates with your target audience.

It's ensuring your sustainability message is consistently communicated across all platforms.

And tracking? That's how you know if your efforts are paying off.

You need to be willing to dive into the data, understanding what worked, what didn't, and why.

Remember, in marketing, an idea is just the beginning. The magic happens in the doing and the learning.

Learn more on our VIP Marketing Method™ series!

www.youtube.com/playlist?list...


#touroperator #tourmarketing #tourismmarketing #tourbusiness

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Guest Focus - Tour Business Coaching
Posted 1 month ago

Instead of saying, “I want more website visitors,” a SMART marketing goal would be “I want to increase my website traffic by 25% in the next six months.”

Specificity in marketing isn't just about clarity. It's about accountability and measurable progress.

By setting concrete targets, you're not just hoping for improvement; you're planning for it.

For tour operators, this might mean aiming to increase bookings from a specific demographic by 15% in the next quarter, or boosting email sign-ups by 30% before peak season.

What's one specific, measurable goal you could set for your tour business this month? Share in the comments!


#touroperator #tourmarketing #tourismmarketing #tourbusiness

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Guest Focus - Tour Business Coaching
Posted 1 month ago

If you’ve ever felt like you’re on a content creation hamster wheel to market your tour business, keep reading.

You don’t have to create new content every day or week. And creating content once and using it everywhere isn't redundant. It's smart marketing.

It only FEELS redundant because you see every piece of content you create.

But most of your ideal guests will only see a fraction of what you share.

Instead of worrying about redundancy, focus on being valuable everywhere you show up.

Here's the truth about tour marketing:

Your Instagram followers aren't checking your blog.

Your email subscribers aren't watching every Instagram story.

Your Facebook audience might never see your TikToks.

That's exactly why repurposing content across channels is so powerful.

Each platform reaches different potential guests at different stages of their travel planning.

When you adapt and share your best content across multiple channels, you're not being repetitive—you're being strategic about reaching the right people where they already spend time.

The key?

Make sure every piece of content delivers real value, no matter where it appears.

Your guests will remember the helpful tips, local insights, and authentic stories you share—not which platform they found them on.

Smart marketing isn't about constant creation—it's about consistent value.

#TourMarketing #TourismTips #TravelBusiness #ContentStrategy

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Guest Focus - Tour Business Coaching
Posted 1 month ago

Start where you are. Whether you're just beginning or ready to scale up your marketing, there's a content strategy that fits your tour business.

Perfect marketing isn't about being everywhere at once. It's about starting with what you can manage consistently and building from there.

New to content marketing? Start with just three pieces:

1️⃣ Write one valuable blog post about your destination or tour experience
2️⃣ Turn it into an email for your subscribers

3️⃣ Record a simple video sharing those same insights

Ready for more? Scale up to 15 touch points by breaking that content into:

➡️ Social carousel posts
➡️ Quote graphics
➡️ Short video clips
➡️ Behind-the-scenes content
➡️ Guest testimonial features
➡️ Local travel tips
➡️ Destination highlights

Advanced marketers can create 50+ pieces of content from a single seed post—but that's not where anyone starts. The real secret is choosing quality over quantity at every stage. One excellent blog post will serve your business better than 20 rushed social posts.

Remember: Every successful tour operator started exactly where you are. Focus first on creating genuinely helpful content for your ideal guests. Then, expand your reach one channel at a time.

Your marketing can grow with your business. Just keep showing up consistently with valuable content that helps your potential guests.


#TourOperator #TourismMarketing #ContentStrategy

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