SDEER was born in 1994, tracing its roots to the pioneering contemporary art and culture of Paris, France. SDEER, with its unique aesthetics of gray tones, derives from the independent and tacit creative integration of clothing design, architecture, painting and sculpture.
As a fashion design company with artistic creativity as its core, SDEER has a team of outstanding designers from Paris, London, China, Vietnam and other regions, with a broad vision of fashion; the brand's designs are inspired by naturalism, pioneering spirit and classic culture, and the artistic processing of fashion language, outputting clothing works with international fashion aesthetics.