Bookaroo - a children’s literature festival set up by Bookaroo Trust, a public charitable trust - endeavours to make books come alive through interactions between children and creators of books and storytellers.
The festival that began in 2008 has, since, travelled to 16 cities (15 in India and one in Malaysia) and has completed 37 editions in 11 years, focuses on ‘Reading for Pleasure’
Bookaroo’s mission is to bring back the wonder of imagination and reconnect children everywhere with the world of literature in a fun way. Bookaroo’s journey started with the setting up of India's first exclusive children's bookstore Eureka in 2003, where book-related events were held nearly every weekend. The idea was to create a place that children could call their own, choose books of their choice without parents or teachers dictating what a good book is.