Aquarium Design Group was founded in 2000 by brothers Mike and Jeff Senske. Combining a lifelong passion for aquariums with their love for art, design, and architecture, the brothers set out to create a new kind of custom aquarium design, installation, and service firm rooted in knowing that the aquarium could be elevated to the same respected heights as other forms of art and creativity. Balancing the specific needs of the precious lifeforms that make their work possible with an aesthetic sensitivity to form, function, and space would become their life's work. And to have the word aquascape become a fundamental term in the aquarium ownership conversation would become their obsession.
From the beginning ADG focused on freshwater aquariums as opposed to the existing standard of saltwater. The brothers believed firmly in the ability of the freshwater aquarium to transcend the somewhat fixed aesthetic of saltwater aquariums with the wider array of decorative elements and overall visual