100% Pure is Amsterdam's longest running tech house label, co-founded in 1993 by Dylan Hermelijn [aka 2000 and One] & Sandy Huner and now run solely by Dylan.
International DJ, producer and time label heavyweight 2000 and One has been a pioneer in the electronic dance music scene since the late eighties. It is his musical vision that has ensured 100% Pure has been continously spinning on the DJ decks for more than 25 years. Just a browse through the back catalogue is enough to make you breathless without even stepping on the dancefloor. And with its defined tech house sound moving the clubbing crowds towards its 30th year of dance music perfection, it's no surprise that 2000 and One thought to call it 100% Pure back in 1993.
With continuing support from artists like Richie Hawtin, Ricardo Villalobos, Loco Dice, Luciano, Pete Tong, Carl Craig to name just a few, it's clear that 100% Pure will continue in its promise -- dancefloor perfection!