The Legacy Lab is an award-winning research lab and strategic consultancy focused on exploring the dynamics of long-term brand building in a short-term world. By collaborating with ambitious founders, cofounders, and refounders to identify and define their enduring ambitions, we develop the tools leaders need to craft the legacies of tomorrow.
Launched in Los Angeles in 2012 as a thought-leadership initiative within Team One—Publicis Groupe's premium brand agency—The Legacy Lab draws on a diverse and insightful body of knowledge, including quantitative and qualitative research, semiotics, social listening, investigative reporting, and cultural anthropology. Perhaps best known for our in-depth interviews with the pioneering figures behind some of the world’s most influential brands, our ever-growing community includes the leaders of Patagonia, Taylor Guitars, (RED), Tribeca Film Festival, The Ritz-Carlton Hotel Company, Lexus, The New Yorker, and Wimbledon. These leaders aren’t readin