Cool Mobility is a company that has a mission to commercialise technology designed and conceived by Colin Johanson and Moira McEwan, as well as others. They both believe that products for use by the disabled community should use the best technology and be attractive. If a person has to use a mobility aid, it should be attractive, as light as possible and using the most advanced appropriate technology, to obtain optimum performance for the human technology combination.
Most people see mobility equipment first and then the person. We hope to make the equipment that is less obvious such that, the person is visually dominant while their required equipment becomes less dominating and attractive. There is also the aspect of having people so interested in the technology that they forget about any preconceptions about people with a disability and ask about the gear they use.