Best friends & co-founders, Tal Winter & Kate Cutler started bkr in 2011 with the belief that inner & outer beauty were connected. Their product was the clean, addictive, cult favorite bkr bottle & their concept was Beauty 101: drinking water is the foundation for soft, dewy, pretty skin–& wtf­–hydrating shouldn’t be so hard.

A few years later, confident they had solved the hydrating-is-hard problem, they were annoyed they still had dry lips–despite being two of the most hydrated people on earth who owned every lip product in existence. This inspired them to create a hydrating, holy grail, omg, cosmetic soulmate of lip balms themselves.

The Paris Water Balm is that holy grail lip balm. The balm furthers bkr’s commitment to holistic hydration, clean beauty & wellness. With the launch of their Kiss Kits & rapid rise to cult status, bkr is on its way to establishing itself as your hydration everything & the ultimate destination for people who know to start inside for a pretty outside.