Urban Conversion is a movement that focuses on creating modern day green lifestyles in urban environments. With measurable goals and unique concepts, we will provide green solutions for urban dwellers and communities.

There is currently a global movement to create sustainable homestead--type lifestyles in urban areas, and in the world of "going-green", Rodman Schley is eager to learn about what he can do to make positive sustainable changes in his own life. Rodman is a fiscally conservative businessman, who is on a socially responsible quest to reduce his own current carbon footprint. From raising chickens and goats in the city, to making the switch to renewable energy resources, host Rodman learns how to make the ultimate conversion from his current urban business lifestyle, to an environmentally friendly lifestyle.

Experience the internal conflict and humor that ensues, as the worlds of the extreme green and conservative city slicker collide.