Tea Rebellion was founded by Annabel Kalmar to change the way tea is traded and to connect tea drinkers with tea farmers. Annabel developed a passion for improving farmersā market access and incomes while studying agriculture and working in the fields of El Salvador and Dominican Republic, harvesting coffee and interviewing farmers.
Annabel believes in transforming things that donāt work. She noted that coffee and chocolate seemed to have gotten all the love from consumers and that drinkers cared deeply about the origin of their coffee. Why then did most tea drinkers know so little, buy the same product and drink low quality blended teas?
Annabel decided it was the perfect time to shake things up in this traditional industry and create a social enterprise to change how tea is traded, marketed and consumed.