London Alley is a fully operational Music Video and Commercial Production Company founded by Luga Podesta, Adrian Musci, and Gavin Percy. Based in Los Angeles, CA, the company was formed in January of 2007.
In the beginning, LAE emerged in the world of web and interactive media, but soon shifted it's focus to music videos by early 2008. In just over a year, London Alley has produced videos that have aired worldwide on MTV, MTV 2, MTVU, BET, Fuse, E! Television, and The CW Television Network.
All three of the founders graduated from Loyola Marymount University with degrees in Film Production and Business.