About the Brand
In a complex world where notions of beauty are ever-evolving, Auric is a refreshing take on what matters.
Auric believes in simplifying beauty to its core. Simplification, for Auric, is a deconstruction to what is truly essential - nothing more, nothing less - to be built back into a relevant beauty offering for the consumer.
Auric is about trends, not fads. Fashion inspires us, but simplicity drives us. We believe in curating choice for the consumer without compromise.
Everyday products and shades - again, nothing in excess, and nothing left out - are there to be chosen from. The consumer is spoilt - not for choice alone, but from the precise spread to pick from. A range that is just right. A range that is simplified.
Auric is Beauty Simplified.