CCA (ChalChitra Abhiyaan) is a film and media collective based out of Western Uttar Pradesh in India.
We produce a range of video formats like documentary films, news features, interviews and live broadcasts. We try to bring to the fore local issues that concern different marginalised communities in their own voices. Issues that are often glossed over by mainstream media because of corporate and politica control or caste, class, religious and gender biases.
A very important aspect of CCAтАЩs work is to train people from local communities to tell their own stories through videos. These stories are challenging the propaganda machinery thatтАЩs constantly dividing communities. We also organise film screenings of a range of films on different socio-political issues in various villages and townships of West UP, where we also screen our own videos.
We work as not just a media organisation but also as a film collective and a cultural collective. For us, тАШCounter culture is peopleтАЩs culture.тАЩ