Behind the scenes look from an intuitive photographer with a keen eye in seeing photogenic potential. Most of his work is influenced by day dreams and cinematic imagery. Fashion photography is a more challenging art form than other forms of fixed subject photography. With fashion photography, working with models is a challenge when you are trying to get the right emotion from the model as well as working with the clothing and location. Working with new faces or under-developed models is even more of a challenge as it may be one of their first experiences in front of a camera. James, a former fashion model himself, has been in the fashion industry since he was 15.