Office wear for women has changed over the years. At the start of this century, most women’s formal wear was modelled on men’s formal viz. shirts, trousers and suits in similar colour palettes of black, blue and grey. Over the years, except for adding a few safe colours, the basic framework continues being straight jacketed solids and simple cuts which are now perceived as boring by the Gen X and Y alike. Given the evolving dynamism of the modern working women, we designed clothes that are vibrant, infused with silhouettes and cuts that are elegant and yet very cool – the perfect combination for the ‘New Corner Office’. IREA styles are designed in the global fashion capitals of the world viz. New York, Milan, Paris, Tel Aviv, Moscow and Mumbai. And yet manufactured locally. We are a proudly ‘Made in India’ brand. IREA is pulling office wear out from its old boundaries of ‘boring’ and thrusting it into the next decade, for the woman of tomorrow.