For over 25 years Equinox has hand-crafted some of India’s most path-breaking and memorable commercials, ranging from the evergreen Hamara Bajaj and the socially-motivated Lead India films to the internationally celebrated Happydent White commercial that became the toast of the fraternity.
Along the way there has come together a diversity of directorial talent – Sumantra Ghosal, Ram Madhvani and Milind Dhaimade – who, between them, have the maturity and range of experience to shine in every cinematic genre.
It is a strength that has not gone unnoticed. Over the years Equinox has worked with every major client and every major advertising agency in the country. Emotional, slapstick, earthy, stylish, classical, contemporary – we have done it all. (Some of it even began with us.)