Official youtube channel for Efi Gjika
There was a time when the idea of artists so young would conjure images of school choirs singing saccharine songs about their grandad or Disney spin-offs as barely concealed marketing ploys. But the world has moved on a lot since then and the cool, relevant and creative youth artist has really come of age…if you know what I mean. And Efi Gjika is certainly one of those. After all doesn’t it seem logical that teens and young adults should have artists their own age to look up to. And shouldn’t those artists be delivering something that speaks to them, that feels like it is being made just for them and is up with the current age-appropriate zeitgeists? Well, Efi's channel is a big fat yes to all of the above.
(Article from Dave Franklin ,Uk based Journalist )