Founded in 2011 by Belgian DJ and producer Madloch, Sound Avenue is an electronic music label that stands for quality and originality. Borderless in vision, the Belgian imprint has forged a path to multiple musical dimensions. Blurring the boundaries between house and techno, it’s a platform for anyone with an open mind and ears. Having built early momentum on a global scale, the label hosted events across Europe, North America, Argentina, and their home country of Belgium. These uniquely branded club nights featured some of the labels core artists (at the time) including Agustin Basulto, Beat Syndrome, Luis Junior, Matias Vila, Nicolas Rada and Sound Process. It set in motion what has been a unique course to musical freedom, pioneering various sonic blueprints over the course of eight years, while maintaining a strong bond between its loyal and ever-expanding fanbase.