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What happens when LeBron James and his trainer, Mike Mancias, can’t find a supplement brand that delivers professional-caliber results? They make their own.
During Game 1 of the 2014 NBA Finals, LeBron James experienced muscle cramps in one of the biggest moments of his career. Dedicated to never having his body fail him again, LeBron partnered with his long-time trainer Mike Mancias to retool his nutrition and fitness regimen with a focus on supplements to fit his performance needs. After finding a lack of products that were both clean and effective, they decided to make their own.
To formulate a line of clean performance products with the highest standards for quality and safety, they assembled a team of experts. LeBron also consulted with long-time