Craft cocktails that don't suck.
Craft Tender was forged together to solve 3 primary problems in the craft cocktail industry:
Seeing value in how much thought and effort goes into making these cocktails, the overall lack of knowledge of the masses, and the exclusivity of the industry.
We are going to explore why these cocktails are so pricey, the rich history behind them, the appropriate methods and techniques, why particular ingredients are chosen and theory behind the alchemy involved in creating a culinary pursuit of a cocktail.
Along with cracking open 10 years of bartending experience, we are going to hunt down some of the most influential people in the craft community to share their secrets.
Remember, let's have fun… they're just cocktails!