Since 2001, On And On Records acts as a truly independent label, promoting quality music and original artists. Rooted in its âclanâ values and its deep appreciation for hip hop, On And On has built itself looking up to iconic record labels such as Rawkus and Stones Throw. The first couple of On And On releases pay a tribute to these legendary labels. For instance, 20sylâs maxi Malade, a jazz/funk infused track, is emblematic of the crewâs fascination for classic Hip Hop. So is the Flying Saucer breakbeat produced by he collective Coups2Cross (who will later become C2C) that came out soon after on On And On.
Right from the start, On And On Records stands out for its authenticity and its innovative take on the music business. Hocus Pocusâ second LP 73 Touches is released by On And On in 2005 which brings a considerable amount of attention to the refreshing label. Soon catching up with the hype and without compromising its sharp and exclusive edge, the label releases Place 54, Hocus Pocu