Travelpreneur World

Travelpreneur World
Posted 2 weeks ago

Are travel trade shows like SATTE India & OTM India still worth the investment, or are they just expensive networking events?

With the recent SATTE India in New Delhi and OTM India in Mumbai, the big question remains—Are these travel trade shows delivering solid ROI, or have they become a must-have tick-off just for brand recall?

For many in the travel industry, these events have long been the go-to platforms for networking, partnerships, and lead generation.

But in today’s evolving landscape, where digital marketing, virtual meetings, and AI-driven strategies are transforming client acquisition, is the ROI from physical trade shows still as strong as before?

→ Do they bring real business, or are they just expensive networking events?

→ Are they generating high-quality leads, or just maintaining brand recall?

→ In a world of digital marketing and AI-driven sales, do physical trade shows still offer strong ROI?

If you’ve attended SATTE India or OTM India, did it bring actual revenue, or was it just a branding exercise?

PS:Comment ‘YES’ if trade shows still bring you business, or ‘NO’ if you think they’ve lost their impact!

#SATTE2025 #OTM2025 #TravelTrade #ROI #BrandStrategy #TravelBusiness

2 - 0

Travelpreneur World
Posted 4 weeks ago

𝟮𝟮 𝘆𝗲𝗮𝗿𝘀 𝗮𝗴𝗼, 𝘐 𝘸𝘢𝘴 𝘫𝘶𝘴𝘵 𝘢 𝘥𝘳𝘦𝘢𝘮𝘦𝘳, 𝘥𝘳𝘦𝘢𝘮𝘪𝘯𝘨 𝘰𝘧 𝘢 𝘭𝘪𝘧𝘦 𝘧𝘶𝘭𝘭 𝘰𝘧 𝘢𝘥𝘷𝘦𝘯𝘵𝘶𝘳𝘦, 𝘯𝘦𝘸 𝘤𝘶𝘭𝘵𝘶𝘳𝘦𝘴, 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘧𝘳𝘦𝘦𝘥𝘰𝘮 𝘵𝘰 𝘦𝘹𝘱𝘭𝘰𝘳𝘦 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘰𝘯 𝘮𝘺 𝘰𝘸𝘯 𝘵𝘦𝘳𝘮𝘴.

𝘐 𝘩𝘢𝘥
❌𝘕𝘖 𝘙𝘖𝘈𝘋𝘔𝘈𝘗,
❌𝘕𝘖 𝘎𝘜𝘈𝘙𝘈𝘕𝘛𝘌𝘌𝘚,
𝘫𝘶𝘴𝘵 𝘢 𝘥𝘦𝘦𝘱 𝘥𝘦𝘴𝘪𝘳𝘦 𝘵𝘰 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘭𝘪𝘧𝘦 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘭𝘺. 𝘉𝘢𝘤𝘬 𝘵𝘩𝘦𝘯, 𝘵𝘩𝘦 𝘪𝘥𝘦𝘢 𝘰𝘧 𝘵𝘶𝘳𝘯𝘪𝘯𝘨 𝘮𝘺 𝘱𝘢𝘴𝘴𝘪𝘰𝘯 𝘧𝘰𝘳 𝘵𝘳𝘢𝘷𝘦𝘭 𝘪𝘯𝘵𝘰 𝘢 𝘤𝘢𝘳𝘦𝘦𝘳 𝘴𝘦𝘦𝘮𝘦𝘥 𝘪𝘮𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦.
𝘉𝘶𝘵 𝘰𝘯𝘦 𝘵𝘩𝘪𝘯𝘨 𝘐 𝘬𝘯𝘦𝘸 𝘧𝘰𝘳 𝘴𝘶𝘳𝘦 𝘵𝘩𝘢𝘵 𝘐 𝘩𝘢𝘥 𝘵𝘰 𝗧𝗥𝗬.

𝘈𝘯𝘥 𝘩𝘦𝘳𝘦 𝘐 𝘢𝘮 𝘵𝘰𝘥𝘢𝘺, 𝘭𝘪𝘷𝘪𝘯𝘨 𝘵𝘩𝘦 𝘥𝘳𝘦𝘢𝘮 𝘦𝘷𝘦𝘳𝘺 𝘴𝘪𝘯𝘨𝘭𝘦 𝘥𝘢𝘺.

𝘏𝘦𝘳𝘦’𝘴 𝘩𝘰𝘸 𝘵𝘳𝘢𝘷𝘦𝘭 𝘵𝘶𝘳𝘯𝘦𝘥 𝘮𝘺 𝘥𝘳𝘦𝘢𝘮𝘴 𝘪𝘯𝘵𝘰 𝘳𝘦𝘢𝘭𝘪𝘵𝘺:

→ 𝗧𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘀𝘁𝗲𝗽 𝘄𝗮𝘀 𝘁𝗵𝗲 𝗵𝗮𝗿𝗱𝗲𝘀𝘁
↳ 𝘚𝘵𝘦𝘱𝘱𝘪𝘯𝘨 𝘰𝘶𝘵 𝘰𝘧 𝘮𝘺 𝘤𝘰𝘮𝘧𝘰𝘳𝘵 𝘻𝘰𝘯𝘦 𝘸𝘢𝘴 𝘵𝘩𝘦 𝘴𝘤𝘢𝘳𝘪𝘦𝘴𝘵 𝘱𝘢𝘳𝘵.
↳ 𝘐 𝘸𝘢𝘴 𝘭𝘦𝘢𝘷𝘪𝘯𝘨 𝘣𝘦𝘩𝘪𝘯𝘥 𝘸𝘩𝘢𝘵 𝘐 𝘬𝘯𝘦𝘸 𝘢𝘯𝘥 𝘥𝘪𝘷𝘪𝘯𝘨 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘶𝘯𝘬𝘯𝘰𝘸𝘯.
↳ 𝘉𝘶𝘵 𝘰𝘯𝘤𝘦 𝘐 𝘵𝘰𝘰𝘬 𝘵𝘩𝘢𝘵 𝘧𝘪𝘳𝘴𝘵 𝘭𝘦𝘢𝘱, 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘣𝘦𝘨𝘢𝘯 𝘵𝘰 𝘧𝘢𝘭𝘭 𝘪𝘯𝘵𝘰 𝘱𝘭𝘢𝘤𝘦.

→ 𝗜𝘁’𝘀 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝗽𝗹𝗮𝗰𝗲𝘀, 𝗶𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲
↳ 𝘛𝘳𝘢𝘷𝘦𝘭𝘪𝘯𝘨 𝘰𝘱𝘦𝘯𝘦𝘥 𝘮𝘺 𝘦𝘺𝘦𝘴 𝘵𝘰 𝘵𝘩𝘦 𝘣𝘦𝘢𝘶𝘵𝘺 𝘰𝘧 𝘩𝘶𝘮𝘢𝘯 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯𝘴.
↳ 𝘍𝘳𝘰𝘮 𝘵𝘩𝘦 𝘴𝘵𝘳𝘢𝘯𝘨𝘦𝘳𝘴 𝘐 𝘮𝘦𝘵 𝘪𝘯 𝘵𝘪𝘯𝘺 𝘷𝘪𝘭𝘭𝘢𝘨𝘦𝘴 𝘵𝘰 𝘵𝘩𝘦 𝘧𝘦𝘭𝘭𝘰𝘸 𝘵𝘳𝘢𝘷𝘦𝘭𝘦𝘳𝘴 𝘰𝘯 𝘵𝘩𝘦 𝘳𝘰𝘢𝘥, 𝘦𝘢𝘤𝘩 𝘱𝘦𝘳𝘴𝘰𝘯 𝘭𝘦𝘧𝘵 𝘢 𝘮𝘢𝘳𝘬 𝘰𝘯 𝘮𝘦.
↳ 𝘐 𝘭𝘦𝘢𝘳𝘯𝘦𝘥 𝘴𝘰 𝘮𝘶𝘤𝘩 𝘮𝘰𝘳𝘦 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦𝘮 𝘵𝘩𝘢𝘯 𝘐 𝘤𝘰𝘶𝘭𝘥 𝘩𝘢𝘷𝘦 𝘦𝘷𝘦𝘳 𝘭𝘦𝘢𝘳𝘯𝘦𝘥 𝘪𝘯 𝘢 𝘤𝘭𝘢𝘴𝘴𝘳𝘰𝘰𝘮.

→ 𝗧𝘂𝗿𝗻𝗶𝗻𝗴 𝗽𝗮𝘀𝘀𝗶𝗼𝗻 𝗶𝗻𝘁𝗼 𝗽𝘂𝗿𝗽𝗼𝘀𝗲
↳ 𝘈𝘵 𝘧𝘪𝘳𝘴𝘵, 𝘵𝘳𝘢𝘷𝘦𝘭 𝘸𝘢𝘴 𝘫𝘶𝘴𝘵 𝘢 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘱𝘢𝘴𝘴𝘪𝘰𝘯.
↳ 𝘉𝘶𝘵 𝘴𝘰𝘰𝘯, 𝘪𝘵 𝘣𝘦𝘤𝘢𝘮𝘦 𝘢 𝘱𝘶𝘳𝘱𝘰𝘴𝘦.
↳ 𝘐 𝘳𝘦𝘢𝘭𝘪𝘻𝘦𝘥 𝘐 𝘤𝘰𝘶𝘭𝘥 𝘩𝘦𝘭𝘱 𝘰𝘵𝘩𝘦𝘳𝘴 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘵𝘰𝘰.
↳ 𝘐 𝘧𝘰𝘶𝘯𝘥 𝘢 𝘸𝘢𝘺 𝘵𝘰 𝘵𝘶𝘳𝘯 𝘮𝘺 𝘭𝘰𝘷𝘦 𝘧𝘰𝘳 𝘵𝘳𝘢𝘷𝘦𝘭 𝘪𝘯𝘵𝘰 𝘢 𝘮𝘦𝘢𝘯𝘪𝘯𝘨𝘧𝘶𝘭 𝘤𝘢𝘳𝘦𝘦𝘳, 𝘰𝘯𝘦 𝘵𝘩𝘢𝘵 𝘢𝘭𝘭𝘰𝘸𝘴 𝘮𝘦 𝘵𝘰 𝘭𝘪𝘷𝘦 𝘭𝘪𝘧𝘦 𝘰𝘯 𝘮𝘺 𝘵𝘦𝘳𝘮𝘴.

→ 𝗘𝘃𝗲𝗿𝘆 𝗱𝗮𝘆 𝗯𝗿𝗶𝗻𝗴𝘀 𝗮 𝗻𝗲𝘄 𝗮𝗱𝘃𝗲𝗻𝘁𝘂𝗿𝗲
↳ 𝘕𝘰 𝘵𝘸𝘰 𝘥𝘢𝘺𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘢𝘳𝘦 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦.
↳ 𝘌𝘷𝘦𝘳𝘺 𝘯𝘦𝘸 𝘱𝘭𝘢𝘤𝘦 𝘣𝘳𝘪𝘯𝘨𝘴 𝘯𝘦𝘸 𝘭𝘦𝘴𝘴𝘰𝘯𝘴, 𝘯𝘦𝘸 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴, 𝘢𝘯𝘥 𝘯𝘦𝘸 𝘳𝘦𝘸𝘢𝘳𝘥𝘴.
↳ 𝘍𝘳𝘰𝘮 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘭𝘰𝘴𝘵 𝘪𝘯 𝘢 𝘯𝘦𝘸 𝘤𝘪𝘵𝘺 𝘵𝘰 𝘧𝘪𝘯𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘩𝘪𝘥𝘥𝘦𝘯 𝘨𝘦𝘮𝘴 𝘰𝘯𝘭𝘺 𝘭𝘰𝘤𝘢𝘭𝘴 𝘬𝘯𝘰𝘸 𝘢𝘣𝘰𝘶𝘵, 𝘵𝘩𝘦 𝘫𝘰𝘶𝘳𝘯𝘦𝘺 𝘯𝘦𝘷𝘦𝘳 𝘴𝘵𝘰𝘱𝘴.

→ 𝗧𝗵𝗲 𝗙𝗿𝗲𝗲𝗱𝗼𝗺 𝘁𝗼 𝗱𝗲𝘀𝗶𝗴𝗻 𝗺𝘆 𝗹𝗶𝗳𝗲
↳ 𝘖𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘨𝘳𝘦𝘢𝘵𝘦𝘴𝘵 𝘨𝘪𝘧𝘵𝘴 𝘰𝘧 𝘵𝘩𝘪𝘴 𝘫𝘰𝘶𝘳𝘯𝘦𝘺 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘵𝘩𝘦 𝘧𝘳𝘦𝘦𝘥𝘰𝘮 𝘵𝘰 𝘥𝘦𝘴𝘪𝘨𝘯 𝘮𝘺 𝘭𝘪𝘧𝘦 𝘢𝘳𝘰𝘶𝘯𝘥 𝘸𝘩𝘢𝘵 𝘵𝘳𝘶𝘭𝘺 𝘮𝘢𝘵𝘵𝘦𝘳𝘴.
↳ 𝘐 𝘯𝘰 𝘭𝘰𝘯𝘨𝘦𝘳 𝘭𝘪𝘷𝘦 𝘧𝘰𝘳 𝘸𝘦𝘦𝘬𝘦𝘯𝘥𝘴 𝘰𝘳 𝘷𝘢𝘤𝘢𝘵𝘪𝘰𝘯𝘴.
↳ 𝘌𝘷𝘦𝘳𝘺 𝘥𝘢𝘺 𝘧𝘦𝘦𝘭𝘴 𝘭𝘪𝘬𝘦 𝘢𝘯 𝘢𝘥𝘷𝘦𝘯𝘵𝘶𝘳𝘦, 𝘧𝘪𝘭𝘭𝘦𝘥 𝘸𝘪𝘵𝘩 𝘱𝘶𝘳𝘱𝘰𝘴𝘦 𝘢𝘯𝘥 𝘦𝘹𝘤𝘪𝘵𝘦𝘮𝘦𝘯𝘵.

𝘐𝘧 𝘺𝘰𝘶'𝘳𝘦 𝘴𝘪𝘵𝘵𝘪𝘯𝘨 𝘵𝘩𝘦𝘳𝘦 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘢𝘣𝘰𝘶𝘵 𝘸𝘩𝘢𝘵 𝘭𝘪𝘧𝘦 𝘤𝘰𝘶𝘭𝘥 𝘣𝘦 𝘭𝘪𝘬𝘦 𝘪𝘧 𝘺𝘰𝘶 𝘧𝘰𝘭𝘭𝘰𝘸𝘦𝘥 𝘺𝘰𝘶𝘳 𝘱𝘢𝘴𝘴𝘪𝘰𝘯, 𝘐 𝘤𝘢𝘯 𝘵𝘦𝘭𝘭 𝘺𝘰𝘶 𝘵𝘩𝘪𝘴: 𝘪𝘵’𝘴 𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦.
𝘐𝘵’𝘴 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦; 𝘪𝘵’𝘴 𝘸𝘢𝘪𝘵𝘪𝘯𝘨 𝘧𝘰𝘳 𝘺𝘰𝘶.

→ 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘀𝗺𝗮𝗹𝗹 𝘀𝘁𝗲𝗽𝘀.
↳ 𝘋𝘰𝘯’𝘵 𝘸𝘢𝘪𝘵 𝘧𝘰𝘳 𝘵𝘩𝘦 “𝘱𝘦𝘳𝘧𝘦𝘤𝘵” 𝘮𝘰𝘮𝘦𝘯𝘵.
↳ 𝘛𝘢𝘬𝘦 𝘵𝘩𝘢𝘵 𝘧𝘪𝘳𝘴𝘵 𝘭𝘦𝘢𝘱, 𝘩𝘰𝘸𝘦𝘷𝘦𝘳 𝘣𝘪𝘨 𝘰𝘳 𝘴𝘮𝘢𝘭𝘭, 𝘢𝘯𝘥 𝘭𝘦𝘵 𝘵𝘩𝘦 𝘫𝘰𝘶𝘳𝘯𝘦𝘺 𝘶𝘯𝘧𝘰𝘭𝘥.

𝗬𝗢𝗨 𝗪𝗢𝗡’𝗧 𝗥𝗘𝗚𝗥𝗘𝗧 𝗜𝗧.

𝘛𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘪𝘴 𝘸𝘢𝘪𝘵𝘪𝘯𝘨 𝘧𝘰𝘳 𝘺𝘰𝘶.

#𝘛𝘳𝘢𝘷𝘦𝘭𝘱𝘳𝘦𝘯𝘦𝘶𝘳 #𝘋𝘳𝘦𝘢𝘮𝘉𝘪𝘨 #𝘈𝘥𝘷𝘦𝘯𝘵𝘶𝘳𝘦𝘈𝘸𝘢𝘪𝘵𝘴 #𝘓𝘪𝘷𝘦𝘠𝘰𝘶𝘳𝘋𝘳𝘦𝘢𝘮𝘴 #𝘛𝘳𝘢𝘷𝘦𝘭𝘓𝘪𝘧𝘦 #𝘗𝘶𝘳𝘱𝘰𝘴𝘦𝘋𝘳𝘪𝘷𝘦𝘯 #𝘛𝘳𝘢𝘷𝘦𝘭𝘎𝘰𝘢𝘭𝘴

2 - 0

Travelpreneur World
Posted 1 month ago

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