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YouTube SEO involves optimizing video content to increase its visibility on YouTubeтАЩs search engine and beyond. A YouTube SEO specialist focuses on factors like using keyword-rich titles, descriptions, tags, and custom thumbnails that attract viewers. They also optimize video files, playlists, and transcriptions while promoting videos through external channels. The expert ensures that content ranks for relevant search queries, improves audience engagement metrics (like watch time and likes), and ultimately drives more views, subscribers, and interactions to grow a channel organically.