KCON is the first ever large-scale convention dedicated to 'All Things Hallyu.'
The convention was launched in 2012 to establish an annual flagship event that will improve the American K-Pop fan experience by providing an affordable way for fans to connect with each other as well as artists and professionals in the K-pop industry.
KCON 2012 surpassed expectations in all aspects including the achievement of over 10,000 fans attending the convention, 6.5 million people reached on Facebook, and ranking in the top 10 Twitter trending topics worldwide