Sometimes they appear while taking a shower, sometimes while stuck in a traffic jam; and every so often, one will show up in your dreams. They do not pop up every day, but when they do, we are delighted by them.
Good ideas are rare โ when we get them, we like to share.
Ori Saidi and Daniel Gassner met at the Tel Aviv School of Design in 1999. It was the beginning of a beautiful friendship. While is school, they designed a spiral-shaped light fixture together โ a project which would later become the prototype for one of Ototo's bestselling items โ a fruit basket.
In 2004 they decided to open a design studio together, and name it Ototo (which in Hebrew means "any minute now"), with the understanding that something new and exciting can happen at any given moment; that the next great idea is just around the corner, waiting to arrive; because every good idea will be followed by another one; with the hope of always remaining innovative ; and with the understanding that catching a mom