Businesses today use data, analytics and automation to give their teams the edge they need to acquire new customers. However, once new customers are onboarded, siloed data sets, error-prone guesswork and manual workflows can leave them blind to the actual condition of those customers. That's why customer-driven enterprises are leveraging the power unlocked by customer data in order to get proactive about identifying at-risk customers while growing the lifetime value of healthy ones.

A new paradigm, called Customer Success Management, has begun to take shape. It's not just an organization, but an attitude across the entire enterprise, with a delicate balance of people, processes and enabling technology. With Gainsight, your business can leverage customer intelligence and automation to proactively manage retention, reduce unexpected churn and identify up-sell opportunities.