Reinard Bryan, also known as “TheSubstance” (born October 14th 1988) is a conscious Jamaican songwriter, performer, and recording artiste. Nominated in 2012 for Best New Artiste at the Clarendon Music Awards, TheSubstance won the coveted award. On October 31st 2015, He released and made public his 10 track EP titled “Spiritual Insomina” displaying his versatilty wearing both the hats as artist and songwriter. A constant work in progress, TheSubstance currently records at Audio Traxx Studio in Old Harbour with Lamar Thompson, producing tracks such as Fools in Love (Pt.1 &2) ft Saine, Steaming, Soaring High ft. TruVice, King For You, and “the banger” Black Skin. TheSubstance has been featured on Reggae King Radio, Vibes Link F.M. New Jersey, Road Block Radio of VP Records, Newstalk 93fm (Lady D), Hot 102 FM (Mr. Williams), Irie magazine, 18 karat Reggae, and Reggaeville.