The AIDEM is a collective of media practitioners, who have left their imprint over four generations in regional, national and international platforms. This fraternity, consisting of seasoned veterans and dynamic young practitioners, has come together to create a viable and socially responsive information space. This initiative is essentially in response to the state of affairs in contemporary Indian media, where multifarious vested interests driven by commercial greed and socio-political agendas are gaining sway with every successive bulletin. In addressing this situation The AIDEM vows to be guided by the abiding mottos of responsible journalism; Comprehensiveness, Objectivity, Transparency, Integrity and above all, people's right to know.