The pioneers of resort-wide takeover festivals, Psycho Unlimited bridge counter-culture into the next frontiers of leisure, entertainment and tech. As modern life deviates further and further from the wild, renegade roots of rock and roll, Psycho Unlimited reinvigorates the interests and pursuits of its alternative attendants with the spirits of vagabonds, rebels, and mad geniuses like Hunter S. Thompson and Lemmy Kilmister. With Psycho Las Vegas, Psycho Helles Lager and Psycho Waxx as the trinity of brands under the expanding Psycho Unlimited umbrella, the events and products carry with them the promise of mind-expanding music and art, badassery and of course, good ol' American fun.