If there is one thread that binds us all together despite the diversity in our culture, it is our love of tea. Be it a time held, homemade recipe, or the special chai of the ever-dependent tapri chaiwallah around the bend near the office building, tea is a constant in our lives. This campaign celebrates this unifying and proudly homegrown tea drinking culture across the length and breadth of our country. Furthermore, to turn this idea into a beautiful story, Palani Mohan & Rakesh Haridas covered various regions of India taking almost 5 months to finish the project—from Kanyakumari to Kashmir and Meghalaya to Mumbai. Between endless cups of tea, all-nighters and travel secrets, this human interest campaign of TEA SOCIETY CALLED INDIA was born.
Watch it all at www.teasocietycalledindia.com