Entrepreneurship is living a few years like no one wants to, to be able to live the rest of your life like no one can. Is everyone an entrepreneur? No. We no longer work at one company our whole lives and thus have to be entrepreneurial. Yet there’s no real playbook for entrepreneurs. Some live to work, others work to live. Regardless, work is a means to an end: to live a more fulfilling life that meets what truly drives individuals to risk it all. Context is about recognizing that success is subjective, fluid and relative. Living your life as an entrepreneur through other people’s definition and framework for success only gets you further away from the end goal: which is to be in control of your destiny, even though we never fully are. entrepreneurship is a paradox. We'll be offering tips and sharing lessons on success and failure, risk and reward, greed and fear to arm entrepreneurs, intrapreneurs & executives who need to be entrepreneurial with a roadmap and blueprint to succeed.