Underbelly is a UK based live entertainment company. Our events and festivals division operates one of the largest operations at the Edinburgh Festival Fringe, selling over 460,000 tickets for over 200 shows, in 22 venues over 25 days in 2019.
2019 was the seventh year Underbelly produced Edinburgh’s Christmas for City of Edinburgh Council (2018/19 saw a record breaking 2,631,154 people pass through East Prince Street Gardens), and the third year of producing Edinburgh’s Hogmanay also on behalf of City of Edinburgh Council, which in 2019-20 welcomed 160,000 over 3 days from 87 countries.
In 2020 Underbelly took Edinburgh's Christmas and Edinburgh's Hogmanay online, in response to COVID-19. Edinburgh's Hogmanay Fare Well was a three part stay-at-home event series that has seen global success.
Underbelly also produces Christmas in Leicester Square, Udderbelly Festival in Hong Kong, West End Live in Trafalgar Square for Westminster City Council and the Society of London Theatre