The GoNoGo Charts Indicators were meticulously developed over years to equip the investor with simple to read measurements about whether the market environment is a “Go” for launch in terms of an idea, strategy or investment.
The “Go/No-Go” terminology is borrowed from a type of pass/fail testing system often used by NASA as a launch status check. In the early stages of developing these tools, that metaphor had striking similarities to the disciplined process of investing.